Creative Direction & design of the Beats by Dre x FaZe Clan Studio 3’s. This is the 2nd of 3 consumer products I worked hands on with the Beats/Apple product dev + marketing team to bring to market.
Creative Direction & design of project from concept to campaign. The FaZe x Kappa collection was 12 items packaged into a collaboration duffle bag. Direction/Design includes apparel design, digital marketing campaign, look book, billboards, posters and Los Angeles instore activation.
Creative Direction & design of project from concept to campaign. Managed the G-Shock x FaZe project from the pitch/deal with Casio to the execution of final product release over the coarse of a year.
Creative Direction & Design. Managed project with Medicom counterpart from start to product release.
Coordinated and produced in close partnership with music artists and management. Worked hands on with Directors/Videographers from treatment and styling to edit. The “Rocksmith Presents” video series has passed 100 million views online with artists Future, Kendrick Lamar, 2 Chainz, Two-9, Big Krit, Dizzy Wright, Ab soul. Also featured are video look books with Mac Miller, Currensy and T Mills.
Worked closely with NTWRK & Murakami team in japan, design/layouts utilizing supplied patterns and logos submitted for approvals.
Art Direction & Design of product and campaign look book. The model, Mandela was wearing a rocksmith snapback while working at Zumies union square so i recruited him for our shoot.
Creative Direction & design of project from concept to campaign.
Creative Direction/Design of collaborative capsule for 24 Kilates & Le Coq Sportif 2018.
Creative Direction & Design alongside Clot team in the development of FaZe Clan’s first collab pro jersey and capsule around it. The Jersey was worn in Q4 by FaZe Clan CS-GO team in China tournaments.
Assortment of design works created and worn on popular artists.
Creative Direction/Design of collaborative capsule with Diamond Supply from concept to campaign shoot with Sonny Digital.
Art Direction & Design of product and campaign look book. Shot in-house during timeframe that we flew in Migos for their first NYC show which was Rocksmith x Electric Circus.
Creative Direction & design of project from concept to campaign. Worked hands on with the LA Kings as lead on this collaboration.
Creative Direction & Design
Creative Direction + Design. “Kickstrike” for Footaction and other top sneaker doors nationwide including DTLR, Sneaker Villa, CityGear, Sheik Shoes and Eblens.
Art Direction & Design of product and campaign look book.
Art Direction on entire range of Wutang Brand Ltd. inline collections as well as skate decks and accessories. 2010-2015
Art Direction & Design of product and campaign look book. Photography by Trash Hand.
Art Direction & Design of product and campaign look book.
Design of Shoreline Mafia Capsule targeted for Zumies.
Art Direction and Design. Kilo Goods was a in-house project that we created and sold to select boutiques in Europe and USA from 2006-2009.
